.png){kind=small}
.webp)
Your Trusted Brand Custodians
At Dakota Ross, we believe that brands thrive when their teams are fully aligned with the brand’s identity & vision. Where core values, communication, trust and clarity are at the centre of the business.
Some of the People & Brands We Have Supported
We are proud to have collaborated with a diverse range of individuals and brands. Below you will find some examples & details of a few of the projects we have worked on followed by a snapshot of additional brands we have supported throughout our collective experience.
Our Human-Centered Approach to Brand Alignment
As brand custodians, we help protect, nurture, and embed your brand's identity across every part of the business - Unlocking internally driven innovation, proactive & organic growth, improved relationships and lasting brand trust.
Brand Persona
We help you uncover the real personality of your brand - its values, character, and voice - the elements that make it one of a kind.
Strategic Alignment
Once that personality is clear, we work with you to carry it through your whole company. As brand custodians, we make sure it shows up everywhere - in the way your team communicates, the products you create, and the experiences you deliver.
Opportunities & Pathways
When your team is clear and aligned, creativity flows more easily and purposefully. This opens space for new ideas, innovation, and natural pathways for growth from the inside out.
Our Services
We typically help clients overcome challenges such as inconsistent brand experiences, inauthentic or ineffective communications, and reactive growth strategies.
We also address issues stemming from a lack of brand trust, unclear values and vision, brand stagnation, and weakening relationships with both internal teams and target audiences.
Explore our Services to discover solutions that can support your unique situation.
Meet Your Support Team
Alex Weetch
Brand Development & Creative Strategy
Alex Weetch brings nearly two decades of experience in creative strategy and brand development, helping brands align business goals with sustainable growth. "I’m driven by the belief that work should be a joyful and enriching part of life. Helping clients create that experience makes my journey with them deeply rewarding."
Kodi Lewis
Transition & Self-Alignment Specialist
Kodi Lewis supports athletes, entrepreneurs, and brands when navigating pivotal transitions with clarity, confidence, and purpose. Drawing on a life shaped by competitive sport, having to make this transition himself and apprenticing with Dr. Ted Klontz, Kodi understands firsthand the power of being profoundly supported - and now channels that experience & expertise into helping others bridge the gap between where they are and where they want to be.
Access Our Extended Support Team
We wouldn’t be where we are today without these wonderful people and specialists, who have coached, guided, and continue to support us on our journey of continued growth. We work closely with Jacqui, Janelle, Luis and Ted, who bring added depth to our work and, when needed, join us in supporting our clients.
Dr. Janelle Chase-Mayers
Dr. Janelle Chase-Mayers is a Certified Grief Recovery Specialist, Mental Health Consultant and Creative Systemic Therapist, a master facilitator, and a current PhD scholar. Janelle uses sociometry and experiential activities to engage her audience to create movement and change within their particular social spaces. She is committed to facilitating training and webinars in mental health, and optimal performance for redefining corporate spaces, businesses, and families. Janelle has worked as a leading therapist and facilitator for twelve years at the SAF Inc. and Therapeutic Alliance Wellness.
Mental Health Consultant & Creative Systemic Therapist
Jacqui Lewis
Jacqui incorporates several different methods of psychotherapy and experiential therapy into her own unique and holistic approach, with the end goal being to strengthen the relationship individuals have with themselves and those around them. “I specialise in the fundamentals of what makes us human – understanding the basic needs of people and meeting those at the mental, physical and spiritual level.”
Experiential, Emotional Intelligence & Resilience Therapist
Luis Fuentes
Luis brings a wealth of experience in coaching through his background as a 40-year tennis coach, plus many years of experiential implementation of sales theories. During Luis's career he has competed in the semi-professional basketball AAU leagues, was invited for tryouts for the USA team chosen for the boycotted 1980 Moscow Olympics, became a certified United States Professional Tennis Association coach, was the Davis Cup Captain for the Barbados team from 1996 to 2000 and most recently co-founded Dakota-Ross to pioneer a sports-forward and experiential approach to helping our clients grow.
Performance Coaching, Sales Psychology
Dr. Ted Klontz
Ted is an Associate Professor of Practice of Financial Psychology and Behavioral Finance at Creighton University Heider College of Business. He is the Founder and CEO of Klontz Consulting Group, and Co-Founder and Director of the Financial Psychology Institute®. He lives in Boulder, Colorado.
Psychologist, Leadership Coaching & Communications Specialist
